lojalitetsprogram
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Swedish
Etymology
lojalitet (“loyalty”) + -s- + program (“program”)
Noun
lojalitetsprogram n
- A loyalty program, a rewards program; a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.
- Synonyms: bonusklubb, kundklubb
- 2022 January 17, “Den ultimata guiden till dagligvaruhandelns kundklubbar – kedja för kedja ”, in Dagligvarunytt:
- Dagligvaruaktörerna har de senaste åren lanserat nya och slipat på sina kundklubbar och lojalitetsprogram.
- In recent years, grocery players have launched new and honed their customer clubs and loyalty programs.
- 2022 July 15, Viktor Eriksson, “Sony startar lojalitetsprogram för Playstation-användare ”, in M3 (tidning):
- Sony kommer senare i år att lansera ett lojalitetsprogram för Playstation-användare, Playstation Stars.
- Sony will launch a loyalty program for PlayStation users later this year, PlayStation Stars.
Usage notes
- The term is seldom, or never, used by businesses in direct communication with customers. See the synonyms above for examples.
Declension
| nominative | genitive | ||
|---|---|---|---|
| singular | indefinite | lojalitetsprogram | lojalitetsprograms |
| definite | lojalitetsprogrammet | lojalitetsprogrammets | |
| plural | indefinite | lojalitetsprogram | lojalitetsprograms |
| definite | lojalitetsprogrammen | lojalitetsprogrammens |
See also
- lojalitetskort (“loyalty card”)
- lojalitetskund (“loyalty customer”)