lojalitetsprogram

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Swedish

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Etymology

lojalitet (loyalty) +‎ -s- +‎ program (program)

Noun

lojalitetsprogram n

  1. A loyalty program.
    Synonym: kundklubb
    • 2022 January 17, “Den ultimata guiden till dagligvaruhandelns kundklubbar – kedja för kedja [The ultimate guide to grocery shopping customer clubs - chain by chain]”, in Dagligvarunytt:
      Dagligvaruaktörerna har de senaste åren lanserat nya och slipat på sina kundklubbar och lojalitetsprogram.
      In recent years, grocery players have launched new and honed their customer clubs and loyalty programs.
    • 2022 July 15, Viktor Eriksson, “Sony startar lojalitetsprogram för Playstation-användare ”, in M3 (tidning):
      Sony kommer senare i år att lansera ett lojalitetsprogram för Playstation-användare, Playstation Stars.
      Sony will launch a loyalty program for PlayStation users later this year, PlayStation Stars.

Usage notes

The term is seldom, or never, used by businesses in direct communication with customers.

Declension

See also