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English
Adjective
pre-to-post (not comparable)
- (advertising) Relating to the change in a potential consumer's attitude to goods or services as a result of seeing or hearing an advertisement for them.
1977, Proceedings of the Annual Conference of the American Academy of Advertising:This was then plotted against the change or lack of change among respondents on the pre-to-post questionnaire
2006, Rajiv Grover, Marco Vriens, The Handbook of Marketing Research:The pre-to-post shift in preferences toward the advertised brand is the persuasion measure.
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