soft launch
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English
Noun
soft launch (plural soft launches)
- (aeronautics) The launch of a missile in such a way that the rocket motor ignites outside of the launch tube, ejecting the missile non-explosively.
- Coordinate term: hard launch
- (marketing) The release of a product or service (particularly software) to a limited audience, often in order to gain data on the product's usage and acceptance by customers.
- Synonym: soft opening
- Coordinate term: hard launch
- (informal) The subtle or ambiguous announcement of a romantic relationship, often via social media.
- Coordinate term: hard launch
- 2022 October 6, Laura Pitcher, “Is a ‘Soft Launch’ Right for Your Relationship?”, in The New York Times:
- Ms. Wright, who has done a soft launch on Instagram, shared that a healthy dose of mystery could be a good thing.
Derived terms
Translations
release of a product or service to a limited audience
See also
Verb
soft launch (third-person singular simple present soft launches, present participle soft launching, simple past and past participle soft launched)
- Alternative form of soft-launch.