Hello, you have come here looking for the meaning of the word
top of mind awareness. In DICTIOUS you will not only get to know all the dictionary meanings for the word
top of mind awareness, but we will also tell you about its etymology, its characteristics and you will know how to say
top of mind awareness in singular and plural. Everything you need to know about the word
top of mind awareness you have here. The definition of the word
top of mind awareness will help you to be more precise and correct when speaking or writing your texts. Knowing the definition of
top of mind awareness, as well as those of other words, enriches your vocabulary and provides you with more and better linguistic resources.
English
Noun
top of mind awareness (uncountable)
- (advertising) The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.
Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.
See also
References
The Advertising Research Handbook, Charles E. Young, Ideas in Flight, Seattle, WA, April 2005