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English
Noun
top of mind awareness (uncountable)
- (advertising) The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.
- Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.
See also
References
The Advertising Research Handbook, Charles E. Young, Ideas in Flight, Seattle, WA, April 2005