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unaided awareness. In DICTIOUS you will not only get to know all the dictionary meanings for the word
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English
Noun
unaided awareness (uncountable)
- (advertising) In advertising research, recognition of a specific brand or product without being prompted with possible names.
- Since the company was new and had only started advertising two weeks before the research began, it was not surprising to see low unaided awareness of the brand.
See also