unexpected red theory
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English
Etymology
First gained popularity on the social media platform TikTok in January 2024. Coined by Taylor Migliazzo Simon in early 2024.
Pronunciation
Noun
unexpected red theory (uncountable)
- (social media, design, fashion, neologism) A trend in interior design based on the idea that any room will appear more attractive if one adds a red item or feature to it, especially if the red item appears unusual or mismatches the other colors in the room.
- 2024 September, Julia Rabinowitsch, quotee, “Q: What was your last great purchase?”, in House Beautiful, page 12:
- “The ‘unexpected red’ theory is real! These red-and-white-striped tissue box covers from Alice Palmer truly bring such an element of fun to my home.”
- 2025 February 20, Kathryn O'Shea Evans, quoting Emily Janak, “'Dopamine decor' is the anti-trend trend that can boost your mood”, in Washington Post, page H.5:
- "Everyone talks about the Unexpected Red Theory, but have you tried adding a punch of yellow?" Janak says.