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The history of our study of our solar system shows us clearly that accepted and conventional ideas are often wrong, and that fundamental insights can arise from the most unexpected sources.
2014 January, Claire Kramsch, “Language and Culture”, in AILA Review, volume 27, number 5, John Benjamins, →DOI, →ISSN, page 30:
This paper surveys the research methods and approaches used in the multidisciplinary field of applied language studies or language education over the last fourty years. Drawing on insights gained in psycho- and sociolinguistics, educational linguistics and linguistic anthropology with regard to language and culture, it is organized around five major questions that concern language educators.
(marketing) Knowledge (usually derived from consumer understanding) that a company applies in order to make a product or brand perform better and be more appealing to customers
(artificial intelligence) An extended understanding of a subject resulting from identification of relationships and behaviors within a model, context, or scenario.