lovemark
Hello, you have come here looking for the meaning of the word lovemark. In DICTIOUS you will not only get to know all the dictionary meanings for the word lovemark, but we will also tell you about its etymology, its characteristics and you will know how to say lovemark in singular and plural. Everything you need to know about the word lovemark you have here. The definition of the word lovemark will help you to be more precise and correct when speaking or writing your texts. Knowing the definition oflovemark, as well as those of other words, enriches your vocabulary and provides you with more and better linguistic resources.
English
Etymology
From love + mark, modelled on trademark or similar. Introduced in the 2004 book Lovemarks, by businessman Kevin Roberts.
Noun
lovemark (plural lovemarks)
- (marketing) An enhanced brand that inspires love and respect in consumers.
- 2013, Proceedings of the 3rd International Conference: Quantitative and Qualitative Methodologies in the Economic & Administrative Sciences (QMEAS 2013), page 383:
- The corporate brand can become a lovemark because of the firm's products, but as a concept a lovemark in no explicit way dictates purchase, awareness or loyalty of a particular product.
- 2015, Douglas C. West, John Battice Ford, Essam Ibrahim, Strategic Marketing: Creating Competitive Advantage, page 206:
- A recent attempt to add metrics to lovemarks can be seen in a Journal of Advertising Research article by Pawle and Cooper (2006). The authors developed a measure for emotion […]