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English
Etymology
From soft launch.
Verb
soft-launch (third-person singular simple present soft-launches, present participle soft-launching, simple past and past participle soft-launched)
- (transitive, marketing) To release (a product or service) to a limited audience.
- Coordinate term: hard-launch
- (transitive, informal) To announce (a romantic relationship) or reveal (one's romantic partner) in a subtle or ambiguous manner.
- Coordinate term: hard-launch
2021 January 14, Alex Zaragoza, “Bow Down to Lori Harvey, the Queen of Dating”, in Vice:You might soft-launch a new partner in an Instagram Story, or in the background in the fourth pic in a carousel, but a cute couple shot front and center on the main feed informs your most dedicated DMers that the club is closed to new members until further notice.
2023 August 28, Hanna Lustig, “Bad Bunny Soft-Launched Kendall Jenner Relationship With NSFW Photo Dump”, in Glamour:Bad Bunny seemingly soft-launched his fling with Kendall Jenner on his Instagram Stories over the weekend, and I for one will go down with this ship.