viral marketing
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English
Noun
- (advertising and marketing) A technique aiming at reproducing "word of mouth", usually on the Internet or by email, for humorous, political or marketing purposes.
- 2006, Oded Maimon, Lior Rokach, Data Mining and Knowledge Discovery Handbook, Springer Science & Business Media, →ISBN, page 424:
- A famous example of viral marketing is the rapid spread of Hotmail as a free email service. Attached to each email was a short advertisement and Hotmail's URL, and customers spread the word about Hotmail simply by emailing their family and friends.
Translations
a marketing technique
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See also
Further reading
viral marketing on Wikipedia.Wikipedia
