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The popular show quickly became a ratings bonanza for the network.
2013 August 31, Bagehot, “The parable of the Clyde”, in The Economist, volume 408, number 8851:
For two decades the bonanza on Scotland’s west coast continued. An occupation that had been seasonal and modestly profitable became year-round and lucrative. Baskets of herring put televisions into fishermen’s cottages and cars outside their doors. But fish, like oil and gas, with which Scotland’s continental shelf is also well-endowed, are not in unlimited supply.
2021 March 26, Peter S. Goodman, “In Suez Canal, Stuck Ship Is a Warning About Excessive Globalization”, in The New York Times, →ISSN:
It has also yielded a bonanza for corporate executives and other shareholders: Money not spent filling warehouses with unneeded auto parts is, at least in part, money that can be given to shareholders in the form of dividends.