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Borrowed from Latinpersōna(“mask; character”), of uncertain origin. Suggested to be from Etruscan𐌘𐌄𐌓𐌔𐌖(φersu, “mask; masked individual; actor”), which could be a loan from Ancient Greekπρόσωπον(prósōpon, “face; appearance; mask used in ancient theatre to denote a character or, more generally, a social role”). Doublet of person and parson.
He keeps his online persona completely separate from his real-world one.
(marketing, user experience) An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.
2014, Ira Kaufman, Chris Horton, Digital Marketing, page 128:
To do so, your organization should create nuanced buyer personas for all relevant market segments or buyer groups that demonstrate affinity to your brand. These buyer personas should include standard demographic information […]
(marketing, user experience) an imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them; a persona
6th c. CE, Boethius, Contra Eutychen et Nestorium 4:
Sed esse Chrīstum manifestē ac vērāciter confitēmur; ūnum igitur esse dīcimus Chrīstum. Quod sī ita est, ūnam quoque Chrīstī sine dubitātiōne persōnam esse necesse est. Nam sī duae persōnae essent, ūnus esse nōn posset; duōs vērō esse dīcere Chrīstōs nihil est aliud nisi praecipitātae mentis īnsānia.
But we clearly and truly confess profess that Christ exists, and so we say He is one. This being the case, it must follow without doubt that the person of Christ is also one. If there were two persons, then there could not be one, so to say that there are two Christs is nothing but the insanity of distraught mind.
“persona”, in Charlton T. Lewis and Charles Short (1879) A Latin Dictionary, Oxford: Clarendon Press
“persona”, in Charlton T. Lewis (1891) An Elementary Latin Dictionary, New York: Harper & Brothers
persona in Charles du Fresne du Cange’s Glossarium Mediæ et Infimæ Latinitatis (augmented edition with additions by D. P. Carpenterius, Adelungius and others, edited by Léopold Favre, 1883–1887)
persona in Gaffiot, Félix (1934) Dictionnaire illustré latin-français, Hachette.
“persona”, in Harry Thurston Peck, editor (1898), Harper's Dictionary of Classical Antiquities, New York: Harper & Brothers
“persona”, in William Smith et al., editor (1890), A Dictionary of Greek and Roman Antiquities, London: William Wayte. G. E. Marindin
Palmer, L.R. (1906) The Latin Language, London, Faber and Faber