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New this season will be a 20-sheet poster depicting 21 K-M elephants parading to local Chevrolet agencies. Deal calls for use of the 20-sheet on poster panels where the auto agency has space allotment. Smaller versions of the same art also will be used. Circulation of Kelly-Miller heralds, which last season averaged between 5,000 and 6,000 copies per stand, will be in for one of the greatest boosts this year.
2020 December 2, Paul Bigland, “My weirdest and wackiest Rover yet”, in Rail, page 67:
Our arrival at Worcester is heralded by the appearance of the city's cathedral tower, a solid square structure that's dominated the skyline since the 12th century.